The work, in context
Case Studies
Every firm started with a full branding and positioning rebuild. What came next was shaped by its practice, its market and its growth priorities.
LMY-Global Immigration Firm
Principal · Lily Malekyazdi
London, UK
Fractional business development
An ongoing growth partnership connecting immigration acquisition, an established social audience and the people behind the firm.
The foundation
A full branding and positioning rebuild gave the firm a clearer market presence, with Lily's existing social profile central to the acquisition strategy.
The work
SwiftScale continues to operate as a strategic partner and fractional business development manager. The work spans hiring, Facebook acquisition, cold-traffic attribution, social SEO and organic positioning — connecting paid demand with the audience Lily has already built.
The objective
Guide more of that established audience toward immigration enquiries while supporting the firm's wider business-development priorities.
King Law
Principal · Steven King
Oshawa, ON
Local SEO & AI search
An organic-first acquisition strategy for an employment-law practice, built around local visibility and emerging AI search.
The foundation
A full branding and positioning rebuild established a clearer digital identity for Steven King and the firm in its local market.
The work
Rather than lead with direct response, SwiftScale focused on organic SEO in Oshawa. The strategy included early work on AI and large-language-model search visibility alongside conventional local search optimization.
The objective
Build organic enquiry flow and reduce reliance on paid acquisition, with lower acquisition costs and cost per case as the long-term goals.
Libra Law
Principal · Natalia Melnik
Calgary, AB
Wills & estates acquisition
Direct-response infrastructure designed around a specific practice priority: wills and estates matters.
The foundation
A full branding and positioning rebuild clarified Libra Law's market presence and the services behind its acquisition strategy.
The work
SwiftScale built acquisition infrastructure and strategic direct-response funnels for Natalia Melnik, specifically focused on generating wills and estates enquiries.
The objective
Create a focused path from initial interest to a wills and estates enquiry, rather than pursuing undifferentiated traffic across every practice area.
Felix Law
Principal · Catherine Felix
Niagara, ON
Immigration acquisition
A clearer personal brand and digital presence, supported by Google and organic acquisition infrastructure.
The foundation
The starting constraint was a fragmented personal brand and digital presence that made it harder to turn interest into immigration matters. SwiftScale rebuilt the firm's branding and positioning around a clearer identity.
The work
SwiftScale built Google acquisition infrastructure alongside an organic acquisition system for Catherine Felix's immigration practice, connecting visibility with a stronger digital presence.
The objective
Help prospective immigration clients find the firm, understand its offer and move toward an enquiry with greater confidence.
Boersma Law
Principal · Martin Boersma
London, ON
Entertainment & creative law
A niche organic acquisition system for the legal needs of entertainment and creative-sector clients.
The foundation
A full branding and positioning rebuild brought the firm's specialist entertainment and creative-law focus into sharper view.
The work
SwiftScale developed an acquisition system around organic SEO, tailoring visibility to a more specialized market rather than applying a broad legal-acquisition template.
The objective
Connect the firm's niche expertise with relevant entertainment and creative-law enquiries through organic search.
Amilaw
Principal · Althea Mitchell
Mississauga, ON
Family-law acquisition
Family-law acquisition focused on women seeking representation, across private-pay and legal aid matters.
The foundation
A full branding and positioning rebuild established a clearer platform for the firm's family-law acquisition work.
The work
SwiftScale built acquisition around women seeking family-law representation. The strategy covers private-pay matters and legal aid, with the legal-aid pathway focused on people who already hold a legal aid certificate.
The objective
Support a consistent flow of relevant family-law enquiries across both funding pathways, aligned with the clients the firm is seeking to serve.
These studies describe the scope and strategic objectives of SwiftScale's work. Objectives are not reported or guaranteed performance results.
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